Your community is living proof of the power of togetherness — of how a helping hand, or two, or twelve, is all you need to accomplish any and everything.

In order to create an upbeat and positive look & feel, I wanted to use an array of colors (of course, all within the Walmart color palette). We also use the Walmart typeface – Bogle for all the communication to root it within the Walmart brand.

We want to take it back to the sentiment of collecting stickers and placing them onto all our favorite places. We want to nod to the idea that there is love for collecting stickers of brands that people really want to represent. It celebrates the idea of fun for kids and adults alike.

The current motifs and icons are a nod to LeBron’s basketball career. However, it is flexible to add/subtract motifs as the tour develops for the variety of events (Back-to-School, Holiday, Spark Market, etc.).

Guests will receive an invitation packet that would contain a wristband for entry, a packet of stickers, and the official invitation that would state when and where this event would take place.