She is:

A multidisciplinary designer, an enthusiast for layout & type, and good branding.

As a VP, Group Design Director at Deutsch LA, Erica brings curiosity, collaboration, and craftsmanship to every project. She holds a Bachelor of Fine Arts with an emphasis in Graphic Design and enjoys transforming ideas into meaningful visual experiences that are strategically grounded and thoughtfully executed—from concept through final production.

Throughout her career, Erica has contributed to brands including Audi, Volkswagen, Microsoft, 7-Eleven, Taco Bell, Lowe's, Cedars-Sinai, Walmart, Dr Pepper, and Snapple. Her experience spans branding, art direction, print, out-of-home, digital, social, editorial, and packaging, with a particular love for collaborating with photographers, producers, stylists, and fellow creatives to bring brands to life.

Erica is most fulfilled creating work that feels authentic, timeless, and purposeful. She believes the strongest ideas come from never losing sight of the people they're designed for.

Fun fact: Erica's design career unofficially began in the early 2000s, creating commissioned signature banners for strangers in K-pop forums (the internet was a wonderfully unhinged place). Armed with an early version of Photoshop that was... let's just say of questionable origin, she spent countless late nights experimenting with typography and composition—turning a hobby into an official career a decade later.

here is here ;

Residing in sunny LA! Working full-time at Deutsch. Current state: frantically trying to find some extra time to go through and edit photos taken at least a year ago. Take a peek at my past adventures for now @qkrdnsdk